Authenticity

While developing our 5 Day Customer Service Academy for businesses, Ned and I have focused on the need and demand for "Authentic" customer service.

Much to my surprise (and delight) the book Authenticity by Pine and Gilmore (Authors of one of my favorite books The Experience Economy) has been released.

I plan to go to Borders today to buy a copy and indulge. Why Borders and not Barnes and Noble? Partly because I like the experience at Borders stores a little better. Who do you like better?

If anyone has read the book Authenticity and has some thoughts or comments, please post your comments and let me know.

Here is the link for the book's website...in case you are interested!! http://authenticitybook.com/